The Detroit Rugby Football Club was looking to add new members to its team - and had a very specific type of player in mind: ex-military and ex-football players, as well as current strength-focused athletes. They came to Bullion Creative to increase team membership sign-ups and brand interest within the Detroit area.

Our research led us to use event marketing - buoyed by crisp, highly-specialized video ads on Facebook, Instagram and YouTube - to speak directly to the campaign’s target market, resulting in thousands of impressions and views. The video ads would go on to garner dozens of click-throughs and have a strong audience retention throughout the length of the ad.